Our Story
Swaaणि™ is an Indian fashion brand from Dehradun, a valley in the foothills of the Himalayas.
We are one of India’s biggest traders of handwoven and authentic pashmina (cashmere) and merino shawls, stoles and scarves. Local artisans, particularly women, from various regions of India, hand weave Swaaणि™’s elegant and sustainably produced collection in natural dyes and traditional weaves passed down through generations.
We are committed to supporting sustainably produced, loomed fabrics and connect producers at the very end of the value chain to discerning customers in the global markets. Both our Pashmina and Merino collections reflect contemporary fashion and are designed for all seasons and occasions. Our focus is on promoting slow fashion and contributing to a greener planet by endorsing high quality, and long-lasting heritage weaves suitable for all seasons and occasions. With right care, they will last you a lifetime!
For wholesale Inquiry
We provide natural and exceptional quality Pashmina and Merino wool shawls, scarves, and stoles.
Please fill out this form and we will contact you to go over your requirements and fulfill the order. If you would like faster service and direct information on current stock and pricing, please contact us at info@swaanni.com or whats app +1 510 518 0416
